The majority of agricultural producers worldwide are using suboptimal cultivation techniques that lead to detrimental economic and environmental outcomes. Growers of all types from non-organic to organic are operating with informational deficiencies. Poor insight and lack of data quickly translate into crop loss and resource depletion. Without a complete picture of plant health and the agricultural process, operators are forced to make managerial decisions in “the dark” that present consequences downstream throughout production. In absence of complete soil fertility and biological quantification, inputs are over/underapplied, disease and pest proliferate, and water is wasted. Producer risk is evaluated along with exposure to volatile supplier pricing, market demand, supply chain disruptions, and government policy.‍

Poor soil management leads to:
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‍• Nutrient/Phytochemical deficient crops
• Decreased water retention/aquifer recharge
• Soil salinization
• Weakened plant immunity
• Proliferation of harmful biology/pests
• Loss of biodiversity
• Increased financial expenditure
• Greater labor requirements
• Anaerobic soil conditions/lowered oxygen